Keelings

Self Adhesive
Reseal-it®
Quality
Environment
Self Adhesive
Reseal-it®
Quality
Environment
Keelings is an Irish family owned business established in 1930 and the largest fruit and vegetable distributor in Ireland.

Macfarlane Labels worked closely with Keelings to help streamline and reduce the cost of label production for their recent promotion while maintaining brand consistency.

Due to the uncertainty of fruit sales, over and under running quantities were a problem for Keelings. In addition, non-sequential alphanumeric codes were required on the reverse labels to run the promotion.

Benefits for Keelings

 

  • Reduced label waste by not overrunning
  • Labels printed in line with branding requirements
  • Reduction in cost on secondary smaller runs
  • Promotional runs increase sales across both sites
  • Non-sequential alphanumeric codes were needed for the promotion to run
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