Walkers Shortbread Ltd

Self Adhesive
Reseal-it®
Quality
Environment
Self Adhesive
Reseal-it®
Quality
Environment
In 2010, Walkers Shortbread decided to redesign their
existing biscuit pack in order to add value and functionality
to the packaging for their customers.

Macfarlane Labels worked closely with Walkers to design a resealable label that could be applied to their flow wrap packs.

Working alongside Walkers, Macfarlane Labels trialled the Reseal-it® pre-applied system onto their existing film. This solution meant that Walkers benefited from an economical, quick and investment free packaging development. The new Reseal-it® label offers Walkers:

  • Easier to open packs
  • Consistent resealable packaging
  • Optimum product freshness.

Following initial success, Walkers have now rolled out Reseal-it® solutions across a wide range of biscuits and packs, which are sold in the UK and USA.

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