company founded in 1876 and is the largest
bakers in the UK.
Following a successful introduction of thins into the UK market, Warburtons decided to rebrand the product to add value to the packaging and enhance the functionality for the consumer.
In 2015, Macfarlane Labels worked closely with Warburtons to design easy to open and close labels that would help to differentiate their products from the competition.
Reseal-it® technology was initially applied to the largest nine-packs. The Reseal-it® pre-applied system was applied to their existing film. After a successful period in the market, the entire range was rebranded and new packaging artwork was developed to highlight the benefits of Reseal-it®.
A series of meetings were held at the Warburtons bakeries to ensure a smooth introduction of Reseal-it® technology to their product line.