Around 360,000 people are registered as blind or partially sighted in the UK, and almost two million are living with sight loss.
Braille is commonly used in the pharmaceutical industry where clear labelling is essential for the health and well-being of the patients. Without this or other aids, people with sight loss must rely on the help of others to read the product information.
Manufacturers of medicines and healthcare products are required by law to include the name of each medication in Braille on their packaging, but Braille labels have many other, less-known applications.
Below are a few examples of how Braille can be applied to different product categories.
Business cards and documents
Braille text can be used on the back of business cards, brochures and other documents to inform customers that the same information is available in different formats. This will help reach out to new customers and will demonstrate an understanding of their needs, reflecting positively on the brand.
Electronics and domestic appliances
Braille labels can be used on electrical equipment such as computer keyboards. This solution applies to domestic appliances such as washing machines too, helping blind and partially sighted people live independently in their homes.
Audio-visual recording
Braille labels are also placed on audio items such as CDs, music players, and DVDs. Likewise, this can be applied directly to the products or to their cases, making it easier for blind people to access their favourite music and films.
Here at Macfarlane Labels, we understand the emerging need for Braille labels and we offer a wide range of self-adhesive labels and printing facilities to suit all business needs.
Have a look at our website to learn more about the products and services we offer: https://macfarlane-labels.onyx-sites.io/
References:
http://www.rnib.org.uk/knowledge-and-research-hub/key-information-and-statistics
https://www.gov.uk/medicines-packaging-labelling-and-patient-information-leaflets