We know that ‘difficult to open’ packaging is leaving many consumers feeling frustrated and in particular those over the age of 65.
In order to find out more about the issues, Macfarlane Labels have undertaken some independent research with Design Futures, an organisation that is focussed on gaining insight into how people relate to products and packaging.
As well as finding out about packaging frustrations, Macfarlane Labels have tested the effectiveness of it’s own Reseal-it® application.
Access to packaging was considered very important by 60% of participants and where purchase decisions were made on that basis, participants indicated the following items:
Reseal technology was seen to influence the participant’s perception of the product in a positive way.
All of the participants indicated that they had in the past used a tool such as a knife to access difficult to open packaging.
All of the participants preferred Reseal-it® packs to those without.
Participants were not keen to pay more for Reseal-it® technology but did however indicate this depended on the value of the product, in which case 20% of the respondents indicated they would pay more.