Case Study Seabrook Crisps

Seabrook’s are a UK based potato crisps manufacturer. Having seen other Reseal-it® applications, Seabrook’s were interested in implementing the resealable label on to their own packs of crisps.

Ultimately, they were looking for a unique pack that would make their products stand out in the market place and set themselves apart from the competition. The label allows the crisps to be shared easily and resealed to maintain product freshness.

Once Macfarlane Labels had shown Seabrook’s how the label worked they were very interested in moving forward with the project.

Macfarlane Labels produced a plain trial for them to test through their line and review for shelf life etc. Once the testing stage was approved, artwork was produced and samples of current bags were supplied for matching.

Seabrook’s are delighted with the new package as it is a first to the market place.

Key Advantages

  • The packet can be opened more easily which, makes the product easier to share in a café or bar and on a train or plane
  • Product can be resealed and keeps the crisps fresh