Case Study Walkers Shortbread Ltd.

In 2010, Walkers Shortbread decided to redesign an existing biscuit pack in order to add value and functionality to the packaging for their customers.

Macfarlane Labels worked closely with Walkers to design a resealable label that could be applied to the flow wrap packs.

Working alongside Walkers, Macfarlane Labels trialled the Reseal-it® pre-applied system onto their existing film. This solution meant that Walkers benefited from an economical, quick and investment free packaging development. The new Reseal-it® label offers Walkers:

  • Easier to open packs
  • Consistent resealable packaging
  • Optimum product freshness.

Following its initial success, Walkers have now rolled out Reseal-it® solutions across a wide range of biscuits and packs, which are sold in the UK and USA.